A one-day conference focused on mobile testing and data-driven product development - you can't miss this if you're a mobile product or growth leader
Why attend? Join over 200 mobile leaders from all over the world and come away with actionable examples, data and hands-on training to learn how to effectively experiment like the best and brightest! Walk away with best practices for increasing your mobile apps conversion, monetization, engagement, and retention rates that will transform your organization. Let's learn together!
Join us with over 6 breakout sessions, a hands-on training experimentation workshop, 5 keynotes and an exclusive roundtable session with speakers and prominent mobile change-makers.
Early Bird Tickets are officially on sale! Register now to secure your spot for Mobilize 2017.
How do you go about creating products used by billions of people? What are the new rules shaping the future of connected technology? How do you consistently find new sources of triple-digit growth? Our mobile products are essentially the new extension of ourselves. The more connected we become to them, the more we expect the same from them. Silicon Valley investor, entrepreneur & mobile visionary SC Moatti lays out the three rules that every mobile product needs to be successful and shares best practices and case studies for accelerating mobile growth.
Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations and experiences around the world. As a consumer company, data represents the voice of Airbnb's users at scale, and Data Scientists play the role of interpreter. Data Scientists at Airbnb face unique challenges due to the dynamics of our two-sided marketplace, the online and offline components of our platform and the vast surface area of our product.
Jeff will discuss Airbnb's emphasis on having an experimentation-centric culture and applying machine learning rigorously to address our unique product challenges. Additionally, Jeff will summarize Airbnb's approach in scaling a team from 1 to 100 Data Scientists. This includes their strategy of embedding Data Scientists on every team, investing heavily in data infrastructure and tooling before scaling Data Science, and providing broadly accessible data education to everyone in the company.
BREAKOUT 1:
From 3 to 30, how Strava scaled the number of A/B tests on it's growth team | Evelyn Cordner | STRAVA
BREAKOUT 2:
Moving Fast - Shipping great iOS and Android experiences for your customers | Doug Suriano | HOTELTONIGHT
Doug will discuss lessons learned and wins from HotelTonight's new invite screen feature release. Learn how their team quickly changed their strategy and process for releasing new features on their iOS and Android apps with ease.
BREAKOUT 1:
Accelerating In-App Conversions & Monetization | Erin McClaine | DELIVERYHERO
Erin explains DeliveryHero's approach to road-mapping and hypothesis driven testing that helped drive their UI/UX strategy.
BREAKOUT 2:
How Runtastic utilizes a diversified portfolio to personalize communication | Benedict Bleimschein | RUNTASTIC
Benedict discusses how Runtastic uses targeted personalized content to provide a unique and personalized cross-app experience for its users across their portfolio of apps.
BREAKOUT 1:
Hotels.com testing, obviously | Michael DeHart & Jonny Roberts | HOTELS.COM
The obvious why, what, and how of the Hotels.com testing program that drives conversion and engagement for its customers.
BREAKOUT 2:
Subscription Optimization from the Trenches | Antoine Sakho | BUSUU
Learn about Busuu's subscription optimization program and how they used LTV strategies and the subscription revenue equation to increase their average order value and reduce subscriber churn.
Apptimize enables organizations to enhance their native iOS and Android apps to create amazing user experiences, improving acquisition, engagement, and retention. We do this with a platform that empowers product teams to efficiently run A/B tests, make instant updates, and personalize user experiences through staged and segmented rollouts. Apptimize, based in San Francisco, is backed by US Venture Partners, Google Ventures, Y Combinator, and others. Top apps including The Wall Street Journal, Vevo, HotelTonight, and Strava use Apptimize to continuously drive mobile growth.