A one-day mobile growth conference focused on mobile experimentation and innovation, as well as data-driven app development. You can't miss this if you're a mobile product or growth leader!
Why attend? Join over 200 mobile product leaders from all over the world, and come away with insight and inspiration to transform your organization and experiment like the best and brightest! Walk away with actionable examples and best practices for increasing your mobile apps' conversion, monetization, engagement, and retention rates. Join us for the industry's only mobile experimentation conference! Let's learn together!
Join us for 11+ inspiring talks, a hands-on experimentation workshop, and exclusive roundtable sessions with speakers and prominent mobile change-makers. Register now to secure your spot for Mobilize 2017!
How do you go about creating products used by billions of people? What are the new rules shaping the future of connected technology? How do you consistently find new sources of triple-digit growth? Our mobile products are essentially the new extension of ourselves. The more connected we become to them, the more we expect the same from them. Silicon Valley investor, entrepreneur & mobile visionary SC Moatti lays out the three rules that every mobile product needs to be successful and shares best practices and case studies for accelerating mobile growth.
Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations and experiences around the world. As a consumer company, data represents the voice of Airbnb's users at scale, and Data Scientists play the role of interpreter. Data Scientists at Airbnb face unique challenges due to the dynamics of our two-sided marketplace, the online and offline components of our platform and the vast surface area of our product.
Jeff will discuss Airbnb's emphasis on having an experimentation-centric culture and applying machine learning rigorously to address our unique product challenges. Additionally, Jeff will summarize Airbnb's approach in scaling a team from 1 to 100 Data Scientists. This includes their strategy of embedding Data Scientists on every team, investing heavily in data infrastructure and tooling before scaling Data Science, and providing broadly accessible data education to everyone in the company.
Building a Digital Experimentation Culture in a Retail Enterprise |
Adam Gentz & Christopher Neves, Starbucks
With mobile payments reaching 29 percent of all US transactions and Mobile Order and Pay nearing 8 percent of US transactions, Starbucks’ mobile strategy has been a game changer in the food and beverage space.
Adam and Christopher will discuss the ins and outs of building a culture of digital experimentation and innovation in a “non-tech” enterprise. Their talk will cover topics ranging from the cultural challenges of executive alignment and stakeholder partnership, to the functional intricacies of prioritizing tests and getting the data science right.
Netflix is well known for disrupting the linear TV and cable marketplace, with over 100 million subscribers enjoying our content in over 190 countries worldwide. Our success has been driven by innovation throughout content, marketing, and of course, the Netflix product itself. On this front, one of the most fundamental and impactful techniques we employ is experimentation.
Experimentation however, is not a simple matter of creating two versions of a feature and running an A/B test. For you to truly reap the benefits of experimentation, you must successfully navigate through several cultural, analytical, and engineering challenges. In this session, Steve will take you on a journey through the lifecycle of an experiment, highlighting these challenges and how Netflix addresses them.
BREAKOUT 1: GRAND BALLROOM
Lean, Mean, Testing Machine | Evelyn Cordner | STRAVA
In early 2017 Strava’s growth team was launching a few A/B tests each quarter on their mobile apps. Months later they were launching multiple tests a week. This talk covers how they iterated on 3 processes that allowed Strava to scale the effectiveness of their Growth Team: Analytics, Deploying code to athletes, and utilizing experimental code in production.
BREAKOUT 2: COLONIAL BALLROOM
Moving Fast - Shipping great iOS and Android experiences for your customers | Doug Suriano | HOTELTONIGHT
Doug will discuss lessons learned and wins from HotelTonight's new invite screen feature release. Learn how their team quickly changed their strategy and process for releasing new features on their iOS and Android apps with ease.
BREAKOUT 1: GRAND BALLROOM
Accelerating In-App Conversions & Monetization | Erin McLaine | DELIVERYHERO
Erin explains DeliveryHero's approach to road-mapping and hypothesis driven testing that helped drive their UI/UX strategy.
BREAKOUT 2: COLONIAL BALLROOM
How Runtastic utilizes a diversified portfolio to personalize communication | Benedict Bleimschein | RUNTASTIC
Benedict discusses how Runtastic uses targeted personalized content to provide a unique and personalized cross-app experience for its users across their portfolio of apps.
BREAKOUT 1: COLONIAL BALLROOM
Hotels.com testing, obviously | Michael DeHart & Jonny Roberts | HOTELS.COM
The obvious why, what, and how of the Hotels.com testing program that drives conversion and engagement for its customers.
BREAKOUT 2: GRAND BALLROOM
Subscription Optimization from the Trenches | Antoine Sakho | BUSUU
Learn about Busuu's subscription optimization program and how they used LTV strategies and the subscription revenue equation to increase their average order value and reduce subscriber churn.
BREAKOUT 1: GRAND BALLROOM
Optimization at WSJ: Fishing with Dynamite | Peter Gray | Wall Street Journal
Peter will distill the second phase of WSJ's growth for digital optimization. He will focus on A/B testing as the most powerful product development tool on the face of the earth, getting proper credit, prioritization, and the perils of personalization.
BREAKOUT 2: COLONIAL BALLROOM
How to increase user engagement across mobile and TV platforms | John Sibly & Luke Barrett | NOWTv
NETWORKING & SPEAKER ROUNDTABLES: COLONIAL BALLROOM
Pick from 10+ roundtables for an engaged conversation on mobile retention, conversion and growth!
Enjoy gelato and connect with other leaders in the mobile space!
APPTIMIZE WORKSHOP I: GEORGIAN ROOM
-Best Practices for Beginners
-Where Experimentation fits in your Mobile Stack
-6 Step Process to Jumpstart
BREAKOUT 1: GRAND BALLROOM
Panel: Art + Science of Product
Dina Chaiffetz | Director of Product Strategy | PROLIFIC INTERACTIVE
Phil Carter | Director of Product | IBOTTA
Fareed Mosavat | Product Lead | SLACK
Elena Patra | Sr Product Manager | NERDWALLET
BREAKOUT 2: COLONIAL BALLROOM
Fireside Chat: Building Great Customer Experiences through Fast Iteration in Healthcare
Elva Fan | Sr. Product Manager | APPTIMIZE
Wesley Donohoe | VP Product | ONEMEDICAL
BREAKOUT 3: GEORGIAN ROOM
APPTIMIZE WORKSHOP II
-Tutorial: Testing with Apptimize
-Experimentation Roadmapping
-Feature Sneak Peak
At the center of the tech capital of the world, the Westin St Francis is the perfect location for Mobilize. This unique venue provides a breathtaking backdrop and unforgettable 360 views of San Francisco.
Click here for discounted rates at the Westin
Apptimize enables organizations to enhance their native iOS and Android apps to create amazing user experiences, improving acquisition, engagement, and retention. Our platform empowers product teams to efficiently run A/B tests, make instant updates, and personalize user experiences through staged and segmented rollouts. Apptimize, based in San Francisco, is backed by US Venture Partners, Google Ventures, Y Combinator, and others. Top apps including The Wall Street Journal, Vevo, HotelTonight, and Strava use Apptimize to continuously drive mobile growth.